Jill came to me in 2019 asking for help to rebrand her business.
I’d actually already worked with Jill previously, designing a lead magnet for her in 2017, so it was nice to know I’d be working with her again and see how Jill’s business had evolved in those two years.
It became clear when I looked at Jill’s workbook answers, that she needed to change her business name, because she wasn’t just a pilates instructor anymore – she was way more than that, including being a CHEK Institute qualified health coach and barre instructor. Plus, Jill’s approach to what she does is very holistic and wholesome, looking at not just your fitness and nutrition but also posture, lifestyle, habits and what is right for you.
I also had a feeling and clear image in my mind that Jill needed her own unique symbol for her new brand identity. The colours I chose matched Jill’s beautiful brand values. Earthy, natural tones to represent the organic side to Jill’s business, but also two pops of colour to show the motivation and fun Jill helps her clients create within their health and wellbeing transformations.
At the start of the design phase of Jill’s rebrand I researched lots of different symbols. I felt Jill’s brand had a real deep and meaningful meaning mission and powerful message, so the symbol within her brand identity needed to not only fully represent this, but also Jill herself as a person and her beliefs around the work she does. And that’s exactly what I did and Jill’s brand is now totally in alignment with her, her goals and business.
Here’s what Jill had to say about the whole rebrand process:
“When I started my own business, of course, business name and logo, were one of the things on my to-do list – but I never thought about branding. As my business is service-based, I always thought of branding as something that product-based company would use, like Coca-Cola.
Being cash strapped in the first year, I just made up my logo using some software on my laptop. I liked my logo, and it saw me through, but as my business started to grow, I knew that I needed something that looked much more professional.
>When I first spoke to Hollie, I wasn’t looking for a significant logo redesign; I thought that what I had was fine….oh no, how wrong was I! Hollie convinced me that to achieve my next level of growth I needed and a new logo to go alongside my rebrand. And, boy am I glad that I listened to her.
Our first session went through all of my brand ethos, my core values and what I wanted to achieve with my business, it gave us a coherent structure to enable us to see exactly what kind of things were going to work.
>Hollie came up with a colour palette, which I immediately loved because guess what – it fitted precisely with my brand ethos, funny that?!? She also came up with two logo designs, both of which I loved.
The logo design was the thing that blew me away – whereby I’d just been putting a few things together which I thought looked nice, Hollie included symbolism and meaning into her design – something that I would never have thought to do. Both of her designs had a story behind them, which again, fitted exactly with my brand ethos.
The one which I finally choose fitted perfectly, it included the lotus flower symbolic of rebirth and growth, it had the sun and a symbolic sign for harmony which worked perfectly with my natural, organic method of living and moving.
I loved it. It seemed to bring everything within my business together – it was the final piece of the jigsaw but also provided a framework. It made so many things much more straightforward, such as;
- Signage for my studio
- T-shirt printing became cheaper and more manageable, due to better design and fewer colours
- Leaflet design and website design
All made so much easier due to a more coherent structure, colour scheme and brand ethos to provide the framework. I hadn’t thought about outdoor signage, but my old logo would not have been as impactful and compact as my current one.
Hollie’s logo design was so much easier to reproduce, so it instantly made an impact upon social media and marketing, it made everything look much more professional and more in-line with what I was trying to achieve. A brand should be a visual representation of your company without you having to say anything.
My clients loved it, and said that it suited everything I was trying to achieve; they especially loved the story behind it.
I’ve had my new branding for just over a year now, and it’s undoubtedly had a significant impact upon my day to day business. It makes me stand out from the competition, it keeps me squarely within my niche, and it makes life so much easier. I recently refurbished my studio and having all my brand colours took the decision making out of all the decorating. I’m colour blind, and it was great for me to have all the complimentary colours, they look great when reproduced on a grand scale. It’s made me much more confident in my field, and I’m much more comfortable setting clear business boundaries than I ever was before.
Overall, I’m so pleased I chose Hollie for my rebrand, she takes time to listen to what you’re trying to achieve, she puts thought behind her designs (you can tell they’re not an off the shelf product) and she manages to pull it all together beautifully.”
If you have any questions about rebranding, please do get in touch.