Well, there are two important factors… aesthetics and also brand message. If these aren’t working properly for you and your business, you may need to rebrand.
Is your logo and branding looking outdated?
Do you feel as though the fonts used are now looking old and retro?
What about the colours that have been used? Are they dull and boring? Do they need brightening up, even just a little?
In terms of the brand message, I touched on this in a previous blog post about sending out the wrong message. A brand message is basically the message your brand is sending out. So, if one of your USPs is excellent customer service, you have to ensure all your supporting branding emanates that message and sends it out to your target audience.
Are you getting phone calls about services or products that you don’t even offer?
Do you have a strapline? If not, why not?
Does your logo say it all without needing a strapline?
A strapline can support the logo in marketing as well as across all branding. It tells your target audience in a simple way, what your business does. It supports your brand message even more.
Have you added new services to your business? Does your logo incorporate these into its message?
Looking at the above, there is a lot to consider, however there is one simple thing you could do:
Open your logo and look at it.
Print it out if you have to as some people prefer to have it physically in front of them.
Ask yourself these questions:
What do you like about it?
What do you not like about it?
Is there anything you would change?
Get in touch, let me know your thoughts on your logo. Just email firstname.lastname@example.org